If the CMO is becoming a CGO, should the CCO become a CIO?

Written by Paula Bernardino. I read an article a few months ago on why companies are ridding themselves of the long-respected chief marketing role. “Companies are consolidating marketing duties with executives who have broader mandates that often include sales and commercial functions such as product development, retail oversight and more,” mentioned the article. And this is leadingContinue reading “If the CMO is becoming a CGO, should the CCO become a CIO?”