Credibility is a dialogue

Our first blog is a repost from the summer written by Stéphane Prud’homme. Credibility is not only related to influence and persuasion, but rather to the action of informing, communicating, and being believed by one’s interlocutors. It is creating and maintaining a relationship of trust and sharing between the spokesperson and his/her audience. It mustContinue reading “Credibility is a dialogue”