May 2021 – Survey SOM and Credibility Institute | Press Release Montréal, Canada. June 24, 2021 – A survey conducted at the end of May by polling house, SOM, across the province of Québec and commissioned by the Credibility Institute found that women CEOs are perceived to be more credible than men. The results ofContinue reading “Women CEOs are more credible than men occupying the same role [Study]”
Sondage SOM – Institut de la crédibilité Communiqué – Montréal, le 23 juin 2021 – Un sondage réalisé à la fin du mois de mai dernier par SOM à travers la province et commandé par l’Institut de la crédibilité révèle que les femmes présidentes et directrices générales (PDG) seraient perçues comme étant plus crédibles queContinue reading “Les femmes PDG seraient plus crédibles que les hommes occupant la même position [Sondage]”
Insightful study written by our collaborator Paula Bernardino, MCM, SCMP, CSR-P, recently published in the Journal of Organizational Psychology. Abstract The message is clear: people want to work for organizations where they feel they are engaged and learning. Recently, the organization Benevity in Canada stated that “Today’s employees are expecting a greater sense of purposeContinue reading “Engaging Employees through Corporate Social Responsibility Programs: Aligning Corporate Social Responsibility and Employee Engagement [Study]”
Insightful study written by our collaborator Paula Bernardino, MCM, SCMP, CSR-P, recently published in the Journal of Leadership, Accountability and Ethics. Abstract With the rise of Corporate Social Reporting (CSR) reporting, questions have emerged regarding its true utility; CSR reports may more closely resemble marketing materials than financial statements as much of the data companiesContinue reading “Responsible CSR communications: Avoid “washing” your Corporate Social Responsibility (CSR) reports and messages [Study]”
Written by Paula Bernardino. I read an article a few months ago on why companies are ridding themselves of the long-respected chief marketing role. “Companies are consolidating marketing duties with executives who have broader mandates that often include sales and commercial functions such as product development, retail oversight and more,” mentioned the article. And this is leadingContinue reading “If the CMO is becoming a CGO, should the CCO become a CIO?”
Our first blog is a repost from the summer written by Stéphane Prud’homme. Credibility is not only related to influence and persuasion, but rather to the action of informing, communicating, and being believed by one’s interlocutors. It is creating and maintaining a relationship of trust and sharing between the spokesperson and his/her audience. It mustContinue reading “Credibility is a dialogue”
This is where we’ll change your understanding of credibility. Stay tuned! C’est ici que nous changerons votre compréhension de la crédibilité. Revenez nous voir!